Sail 22

Carlsberg Grupi strateegia

Embarking on a New Journey

SAIL`22 strateegia sai alguse märtsis 2016. aastal. Strateegia eesmärgiks on tugevdada meie äri, positsioneerida end kasvuvõimausteks ja luua rohkem väärtust meie aktsionäridele.

SAIL`22 loomise ja implementeerimise ambitsiooniks on olla edukas, professionaalne ja atraktiivne õlletootja nendel turgudel, kus me tegutseme..

''With SAIL’22 the Carlsberg Group is embarking on a journey with the ambition to become a successful, professional and attractive brewer in our markets. By strengthening our core, positioning for growth and creating a winning culture, we will deliver improved financial performance and consistent value creation for our shareholders.''

- Cees 't Hart, President and CEO


As a Successful company, we drive top- and bottom-line growth by finding the optimal balance between three key measures: beer volume market share, gross profit after logistics (GPaL) margin and operating profit.


As a Professional company, we excel in our ability to service our broad range of customers, by strengthening our capabilities within consumer insights, customer management, category management and execution and innovation in the logistics’ area.


As an Attractive company, we focus on creating shared value for shareholders, employees and the society. Attractive to shareholders by delivering consistent earnings growth and improving return on invested capital. Attractive to employees by creating a great working environment and actively encouraging a high-performance culture. Attractive to society by having a wider purpose of being responsible and sustainable, which also directly builds on our heritage.